With over 30 years of experience in product and marketing strategy, I specialize in helping organizations grow through tailored services including; brand positioning, end-to-end omni-channel commercialization planning, voice-of-customer (VoC) insights, organizational design, recruiting, budgeting, and beyond. Whether you're building from scratch, evolving, or navigating a pivot, I bring energy, clarity, and deep operational know-how to projects of every size and duration.
Lotta
Lotta Marketing LLC is a nod to my legal first name—Lotta—a Swedish name that stands for freedom, bold independence, and the courage to choose the road less traveled. These same qualities fuel my consulting philosophy: embracing unconventional paths that lead to transformational results.
The Elderflower
At the heart of the logo lies the elderflower—a gentle bloom with profound symbolism. Its delicate, white petals represent renewal and the start of new cycles, reflecting my commitment to purposeful evolution.
Areas of Expertise
Whether you're building from scratch, evolving, or navigating a pivot, I bring energy, clarity, and deep operational know-how to projects of every size and duration.
Brand Positioning & Awareness Campaigns
Strategically position your brand in the market to gain a competitive advantage and foster meaningful connections with your target audiences.
Marketing Team Structure
Develop efficient marketing organizational structures that optimize resource allocation and streamline marketing operations.
Omni-Channel Commercialization &
Consumer Journey Mapping
Develop multi-channel commercialization plans to enhance brand visibility and customer engagement. Identify key touchpoints and create sales tools that deepen connections across the entire customer journey—from sales teams to specifiers to end consumers.
Recruiting Solutions
Leverage my expertise in screening and interviewing top marketing talent to strengthen your brand's marketing capabilities.
Voice-of-Customer
Insights
Design and execute Voice-of-Customer (VoC) research initiatives—qualitative, quantitative, or hybrid—to deliver actionable insights that align business strategies with market expectations and consumer needs.
Budgeting Strategies
Implement budgeting strategies that align with your business goals and ensure optimal allocation of resources for maximum ROI.
